Let's assume that you have executed all actions on preparation of the child and are ready to show its other people, right now you should start effective "promotion" or realization of strategy of promotion. From the moment of the organization of the business founders should have a precise understanding of the concept of the enterprise, and one of the basic items in the general package of the documentation alongside with business-plan, design projects, the design documentation and other documents should be strategy of promotion, on that basis steps on "promotion" of the enterprise are painted.
In the promotion strategy not only those actions and PR shares which should be spent to the first months of occurrence of the enterprise in the market should be considered but also the list of works from the moment of opening till the moment of closing of the enterprise on reconstruction - for the period of a cycle of positive ability to live. The given document also is a core of the general policy of the enterprise promotion. In the beginning it would be desirable to note, that promotion of restaurant or club should be perceived not as the certain company, and as daily laborious work. In the chapter of the given work unequivocally there should be a director, the managing director or one of the project founders. Certainly, the important factor or I even would tell a major factor, the operational experience in sphere of restaurant or entertaining business is. First of all, experience is knowledge, and the knowledge is a possession and operating by the information. In our informative century the person possessing the information and, first of all capable correctly to use it is the mechanism of the decision of the arisen problems.
Promotion is constantly essential for a restaurant or a club; it should be a basis purpose of the marketing plan of any enterprise. The interested people and the one who has put up money in the project should accept direct participation in "promotion" of the enterprise.
Strategy of the restaurant or club promotion should include not only PR shares, but also the scheme of work with the potential client - the visitor. Everyone restaurateur understands, that at absence of visitors its business the idea is doomed to crash, but not everyone understands, why visitors having visited once, do not come back. The problem is many-sided and this problem solving is only professionally prepared and correctly made strategy of promotion. The basic items of promotion strategy should reflect modes of work with the visitor, with the visitor who has already come - how to keep, with the visitor who has not come yet - how to involve.
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