It is not enough to open a restaurant, you should promote it and do this carefully and in a right way. However, positive public consciousness is very important to a restaurant's success.
Nowadays it is very important when a press talk about you. That's why, mass communication through the media is the best exposure a restaurant can receive. No doubt your customers are important too and their positive word of mouth play a great role. Nevertheless an effectual public relations campaign that generates good exposure through newspapers, magazines, TV stations, radio stations and the Internet has a wider reach. That is the public lends more confidence to articles they read and stories they hear about your restaurant than advertisements they read and see.
This is the media which is the reason for "buzzing" about your restaurant. So, you have to improve positive relationships with the media for creating publicity via the media. Be sure this will help you increase your chances for sustained success.
Many restaurant owners hire public relations agencies. You are not the exception and you can try to do this. But before this it will be better to consider some points. They are the following:
The aim of your restaurant PR
You should think over some questions. That is what is most important to your bottom line, about other profits and essential things to you.
Both media and customer awareness of your restaurant can be raised with a carefully crafted restaurant public relations campaign. You can maintain the public-relations effort by combining in-store marketing with public relations. That is you can provide a steady stream of activities to augment sales and create positive press coverage.
The time to work with an agency
It is important for you to have a business plan. And restaurant public relations should be an integral part of it. Clear communication is critical and this is for the restaurant public relations to be effectual. You can entrust a key member of your team to be the contact in case you don't have enough time to work with an agency. A publicist is like any other employee. Remember that it is possible to enhance your chance for success if you will provide guidance, information and feedback on a regular basis.
Find a restaurant PR Firm that Knows the Restaurant Industry
Bad publicity also exists in the restaurant industry. So, before hiring any PR firm, you have to do the research and get to know about this firm as much as possible. Be sure this will help you to assure that company understands restaurants and knows how to position your establishment as a premier location in your area. Doing in this way you will have a success and PR will help you in this.