Marketing is very important for your restaurant business. It is both an art and a science and very often this thing is unknown for many restaurant owners. Unfortunately, many advertising sales people don't want you to know what's really working. That's why, you have to know all about marketing and how to use such strategies in your business. The following are some restaurant marketing techniques and principles that are working in successful restaurants around the country.
Branding plays a great part in business and that's why, you have to do more branding and a better job branding. Remember that a brand is a promise. It's what customers, employees, vendors, the media and all other key constituents come to expect in dealing with your restaurant. A good brand-building can close all the gaps in your business. But a strong brand is one that has alignment between the promise and execution.
The next main marketing strategy is positioning. This is the place you hold in the customers or prospects mind relative to the competition. Effective positioning involves incorporation of your Unique Selling Proposition (U.S.P.) that is the one thing that only you can claim. However, it's a point of differentiation that the competition either cannot or does not claim.
Menu can attract more customers and it is certainly the main point of your restaurant. Conducting an analysis of your menu is very important. And this includes profitability analysis and a competitive restaurant menu analysis. So, you need to keep your menu fresh, relevant, and profitable. But for this you should know specifically how each item on your menu is performing and also how it stacks up next to your top competition.
Training is a vital component of restaurant marketing. That's why, you need an ongoing program that constantly improves and evolves your staff competencies. It's also a good idea to include a restaurant marketing component in your training program so that you have a staff of ambassadors to help your sales-building efforts.
Frequency means how often existing customers return to you. And only developing enduring relationships and loyalty among customers can generate it.