Why do we need PR campaigns? They help you successfully expand and attract franchisees.
A restaurant public relations is an effectual method of spreading the word about your restaurant. However, this is important when you want to find franchisees. It helps to create a favorable image among potential owners. Moreover, there are three ways with the help of which public relations can convey information that will eventually profit your company:
It creates or improves the public identity of your restaurant and what you offer
It differentiates your restaurant from your competitors
It positions you positively in the marketplace
Think over why restaurant public relations is the best way to take when you are looking to enlarge and attract new franchisees.
First of all restaurant public relations helps to form a good public opinion. As for restaurant advertising and marketing, they can't do this. So, public relations is a successful way for doing this. It helps form a positive public opinion through "implied endorsement" of non-biased industry authorities.
Think which holds more weight - an advertisement about a company's new product or a positive article about the company's new product. However, it's easy to toot your own horn. But getting someone to believe you is more difficult.
If you compare the cost of a direct mail campaign or a display ad in a publication with the cost of mailing a press release you'll see that restaurant public relations costs much less than other types of promotion. The articles the press release generates may be viewed by a larger audience. Moreover, restaurant public relations can assist in recruitment and retention of quality employees who like to work at a place that is well known and well thought of in their community. This helps them think that the restaurant is solid and will be around at paycheck time.