Nowadays, restaurant and fast food franchising is a booming sector. As fast food franchising provides the maximum revenue in the total food service industry, franchising in full-service restaurants also contributes quite a bit to the economy. In this way franchising indirectly implies rise in the employment in a country.
Franchisers can provide more than the service expected by the customer. And this includes customized orders that can be taken care of by the chefs. Providing the buffet style food, restaurants can provide the patrons with many choices while paying considerable lesser than the actual individual expenses of the items.
Fast food restaurants have streamlined operations with a very wide network. In this way the quality of the food is ensured to remain perfect along with excellent service in all the franchisees because of the extensively trained staff. But even quick service restaurants, dealing with only sandwiches, can seem to be an excellent place either to just hang out or have a leisurely meal at nominal prices in a known neighborhood because of all the franchisees. Nevertheless, the fast food restaurants might face problems when dealing with franchisees abroad. But for this you will need extensive research whether raw materials can be found in that country and whether keeping a control on the staff from long distance would be a possible.
The best example of the franchising in the restaurant business is the pizza industry. But it doesn't mean that we have to infiltrate the market in the whole world with the pizza restaurants. They ensure that the very best service is provided to the customer keeping up with the standards of the original restaurants. Sometimes it's even difficult to decide whether a particular restaurant is a branch or a franchisee, based on the standards being followed in the restaurant.