The first type of fast food eateries is a western sample, first of all certainly MacDonald’s, which actually is the first hereby fast food and which that tone for such institutions has set. The second type of fast food is based on national kitchen. The national orientation is emphasized not only assortment, but also elements of registration, color scale of trade points and even by the name.
The third type is with the concept based on the certain product. In spite of the fact that the key, anchor product is present at all institutions of fast food in snack bars of this type the subjects of this product is deduced on the first place on the importance and is made out conceptually. All pizzerias of the bottom price segment are in this niche.
The next type is an institution based on the idea of restaurants in their modern interpretation. These institutions are an original hybrid between classical fast food and restaurants. Their basic difference are diverse menu (preparation occurs on a place), extensive industrial premises located directly in a trade point, large areas of a hall, absence of expendable utensils.
It attracts the regular visitors, which can eat there every day without risk to bore to death by the same dishes. This sector of the market now actively develops, such institutions become more and more claimed. And though the menu in such institutions comes nearer on assortment and even to quality to restaurant, margin in them not restaurant, the basic profit is formed by high attendance. Therefore for institutions of a similar type it is very important to have the large spacious hall.
Type of fast food, which it is necessary to mention are so-called trade points on sale of "fast" meal hot dogs, sausages in the test etc., which work without more often own hall, but have by virtue of the availability and cheapness enough large revolution (up to 500 men per day). The basic difference of these institutions - trade takeout, points are located or directly in the street, or in booths.
What average cost of fast food visiting?
The client of such institution is not limited to one dish, and takes, for example, salad, the first dish, the second and drinks. In result the price of dinner in such institutions becomes comparable with the price of business - lunch in restaurants of an average level. One more marketing cunning allowing fast food to earn more consist volume; on the first sight, the dish seems cheap.
Yes, and one of the basic features - presence in the menu of beer. Basically, the beer as a product contradicts idea of fast service and consumption, as it tightens this process. Why fast foods go on introduction of beer in the menu? First of all it is done to attract a youth audience, and secondly to attract visitors in the evening time.
There are certain segments, in which the restaurants and fast food compete:
- Shopping centers are not designed for poor people; their visitors are average people of above the average of prosperity. If a visitor makes purchase in shopping center, and the favorite restaurant is far, it will make the choice for the benefit of an institution on food-court.
- Hardly somebody will doubt that the clients of Mac-Drive can't afford to eat in a restaurant or café. Here on the first place the factor of shortage of time, it would be desirable to eat directly now.
- In this case, except for shortage of time (the rate of life is accelerated, every minute is appreciated, and not always it would be desirable to spend it for expectation of the order in restaurant) matters also the factor of laziness.
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