Let's begin with that today the tendency of opening of beer institutions has proof positive dynamics. It is connected first of all with growth of consumption of beer. For today beer is the leader in the general structure of consumed alcoholic drinks. In favor of creation of a beer institution speaks that fact, that consumption of beer gradually "moves" from the house to public places, that is streets, parks, - and eateries.
As follows from the name, difference of a beer institution from usual restaurant/cafe or a bar consists in the expanded assortment of beer. It not a standard set of several grades of light, dark and nonalcoholic beer, and 15-30 positions even more. Other positions of a beer card allowing an institution to be called beer - grades of German (6-8 marks), Czech (5-6 marks) casting and bottle beer, the Belgian, Irish beer, beer from Japan, Austria, Finland. The beer card, by analogy to a wine card, allows the visitor to travel "to the countries and continents" by means of the unique drinks. The usual restaurant shouldn't do an extensive beer card as it is focused on sale of dishes. In structure of the income of a beer institution the big percent belongs to beer.
 All beer institutions can be divided into 2 types - beer restaurants and bars. Difference between them consists in the menu first of all. The declared beer specialization demands, strangely enough, the special approach to the menu. At beer restaurant there is a high-grade kitchen, thus dishes should be combined with beer and stimulate its consumption. Pubs can not have at all kitchens and therefore, the menu, and to offer only snack to beer (pistachios). From economic efficiency point of view the beer restaurant is more favorable as it earns both on drinks, and on dishes. But thus all depends on a premise, whether creation of kitchen is possible or not.
Many restaurateurs have already faced with deficiency of premises under rent or the purchase, suitable under eateries. It is very difficult to find in a through passage place a front premise with all necessary communications, on a ground floor of a uninhabited building and that it is near to a traffic intersection or on one of the central streets. As a matter of fact, beer restaurants, bars or pubs, probably, one of few kinds of business for whom the cellar is advantageous, even desirable.
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