Style of an interior is important. Beer restaurants demand almost full absence of natural lightening. We had to carry out researches which would connect type of an interior with features of psychology of the consumer. And so, beer, as well as coffee is not simple drinks, and attributes of dialogue to honey people: coffee - during morning and day time, beer - in the evening. Beer is drunk since long enough time. To stretch the time of visit at beer restaurant/bar/pub, it is necessary to create a cozy interior where time is not felt. From here requirements to furnish of a premise are: dark, with dim enough local illumination, presence of natural materials in furnishes is desirable: a tree, a stone, a brick.
Creation of an atmosphere of a beer institution is important also: the musical program or a background. Alive music, if the premise allows placing it, is the ideal satellite of beer restaurant, style of music can be the miscellaneous, there is the only requirement that visitors should desire to listen, instead of to dance.
Until recently beer institutions were made out in the certain ethnic style traditionally. But such institutions, whether it is the Irish either English pub, or German beer house borrow their concept. Frequently owners or managing directors of such institutions are foreigners or those who lived abroad. Therefore copies of German, Irish, Dutch, etc. beer institutions have turned out rather similar to the European originals.
The mix provides open space for imagination by way of kitchen, an interior as there is no necessity to follow any ethnic traditions. It means that in the menu there can be a mix from different kitchens. The unique moment which it is necessary to consider is presence in the menu of small portion dishes (that is such with which it is convenient to eat with small portions).
All institutions with beer on draught in their menu have very important attractive factor. In fact if bottle beer can be bought in shop and with success to drink houses, on work, in the street, etc. beer on draught, as a matter of fact, can be tried only in eateries. It is possible to tell the same about own welded beer which it is possible to drink only in this institution and anywhere more. But despite of a clear advantage, installation of a brewery demands serious reflections and calculations.
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