Lately the approach to restaurant business has essentially changed. If only two years ago businessmen simply wished to open any enterprise, not reflecting on that, how much it will be favorable, as soon it will pay back, now businessmen reflect on that what restaurant type will make the greater profit, what sum should be invested in its opening. Businessmen approach to opening restaurant very pragmatically, wait from it sufficient profit and, the most important, wish to receive the forecast of a recumbent of the investments.
Certainly, far not all existing restaurants make for the owners real high profit. Many unprofitable enterprises keep on only because are organized by people for whom restaurant business is not profile. And, similar, one of the most real ways to raise success is ask for services consulting companies.
The consulting companies approach to a choice of the employees especially responsibly, in fact even professional restaurateur with big working experience as a managing director not always can render qualitative consulting services.
Work of the adviser begins with carrying out of careful marketing research. It helps the adviser to find and prove the necessary decision. For example, when the chief-cook of a restaurant makes the menu, it is enough to give the list of dishes only. The adviser is obliged to prove not simply the choice, but even to think up names and the descriptions of dishes entered the concept of an enterprise.
The primary purpose of marketing research of the restaurant services market is to predict volumes of selling, considering that segment of the market which the restaurant concerns with. To predict development of the market of restaurant services difficultly enough as at drawing up of the forecast of success of restaurant the set of various factors - from dynamics of a competition and development of fashionable tendencies before legislative activity of the federal authorities is considered.
For this reason recently there was a requirement for professional advisers which it is not simple by own experience know all stages of opening of a new enterprise, but also can carry out competent marketing research, calculate possible profit, offer any interesting ideas and even to promote the name.
It is necessary to note, that the name of restaurant and the name of a restaurant network, has special value. Its influence on success of restaurant is difficult to overestimate.
The professional advisers working in the reliable consulting companies, should not only have the solid working experience in the restaurant business sphere, but also in advertising, managements of the personnel, possess knowledge in various fields of marketing. For this reason the consulting company can competently count, that will make a profit for restaurant through any time.
Certainly, the consulting companies do not have universal, suitable for all, recipes a new enterprise opening or averting crisis of operating restaurant. However in restaurant consulting, as well as in any other business, there are certain technologies, techniques and receptions which allow solving many essential problems successfully.
It is necessary to ask advisers for services when the restaurant incurs losses or when simply there is a desire to increase profit of business, to optimize activity of an enterprise. The restaurant is a closed business-system and it is impossible to lead changes from within, forces of workers of an enterprise. As well as in any other kind of business, it is more preferable to ask for services professional advisers. They will help to lead diagnostics of problems, make the program of actions and carry out it.
At diagnostics of an enterprise adviser consider many factors - the location, the developed group, an external environment, the menu, the price policy, a circle of the restaurant visitors, and many other circumstances.