Menu requires a special design. And it is very important to make it in a proper way. Very often a garish menu doesn't make sales. It seems to be nice to look at, but it won't pay the bills.
 Having a desire to be able to direct your customers' attention towards the items you want to sell, pay attention to the following tricks. They are tips on how to design beneficial menu.
COLOR
It is recommended to use at least three colors on your menu if you have it printed well. With three colors to work with, you'll be able to highlight the section headers with one color. The second color will be good for standard menu item names and colorful copy. Using the third color will help you pay attention to a few key menu items within each menu section.
ICONS
Using icons is another way you have to concentrate on. For this case you should try to choose a symbol or mark which is apt for your restaurant's theme. It has to be recognizable when it is shrunken down to size.
TYPEFACE
The next alternative to menu items is your choice of typefaces. Using three different typefaces will have alike result. It means a help for you to sell more of your most beneficial menu items.
SEASONAL OFFERINGS
Changing your menu at least twice a year will assure that you are offering the most cost-effective components during each season.
PHOTOS
With the help of the photograph on a menu you are creating a visual guarantee that your actual plating will match the photo on the menu. This is a great way to target attention on beneficial items. But it is possible in case you have a well-trained staff that can execute the exact plating. Nevertheless, photographs can be "dangerous" on table tents and place mats which will be sitting right next to the delivered product. All this means that you have to train your staff how to deliver a picture perfect product or you will have to leave the photo out.
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