SELL EXTRAS
For marketing your vast product line, including specialty cocktails, wines by the glass, non-alcoholic beverages, salads, sides, after dinner beverages, desserts and a selection of bottled wines, you should use every area of the menu. Don't waste money by leaving the back of the menu blank. Realize that even though your customers may be coming to your restaurant for an entry. Selling all of the add-ons will help you to boost your sales and diminish your food cost percentage.
 COSTING & RECIPES
Try to cost out every component in every written recipe. Remember, until this is done, you'll never be able to maximize your benefits. There are now many software products available to help cost out your recipes, which can quicken the process.
PRICING SURVEY
Check the contest before you set your menu prices, and make sure you are comparing apples to apples. Before locking in your menu prices you should use the cost data and competitive data.
IN-HOUSE PRINTING
Printing your menus in-house, try to keep them flexible. Even if the covers which will hold your printed menu pages can be an essential investment, your ability to edit and revise your menu and keep things fresh at your restaurant will be descried as a positive. As there are many paper companies, be aware of those which can provide you with pre-designed menu insert pages in a variety of colors and sizes. You'll save on the design fees choosing one of these products.
LEGIBILITY
In case the customers can't read your menu, then the targeted menu items won't sell. You have to be careful when choosing the typeface, ink color and paper color. Make sure there is enough color contrast between the paper and the ink, factoring in the effect of your dining room lighting level.
USER-FRIENDLY
It will be better not to use too much foreign phrases on your menu. Be sure this will keep guests from ordering these items, due to the unknown components and preparations. Instead of risking humiliation, the customers simply won't order these items.
Be sure these tips will lead you to a more beneficial menu. Moreover they will help you to decrease your food cost at the same time.
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